Chloe Georghiou

I filmed a brand piece for Cunard when they launched their new crew uniform, shot on location at sea over three days. The idea was to make people actually feel something about the change rather than just show them what was new. We honoured the line's heritage while showing the uniform as something that gives crew a sense of pride and belonging. I worked with real crew going about their real jobs, focusing on the little design details and what they meant, but always circling back to how the uniform made people feel rather than just how it looked.